We have begun to develop our pitch for our initial idea and successfully decided on a contingency idea.
Some areas of idea development the grouped addressed were:
- The plan
- The USP
- How compatible the idea is in regards to the brief
- How clear is to the consumer
- our creative approaches
- What constraints there are
Emily has sourced a site where we can read peoples' stories and contact them. This is a important and great attribute to the documentary.
The group's next meeting is on wednesday
Ty
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