Wednesday, 21 January 2015

21/1 1st Digital Media for Film session

Today I had an introduction to the digital media for film module for this semester. I was briefed on the outcomes of the module and briefly went over the tasks for the module. They are fairly similar to the tasks I had for the previous semester.

The focus of the module is the transmedia of creative products. This means the interaction of different media for the same production. An example is the inclusion of social medias in media formats.

The work for this module can be submitted via YouTube or Vimeo, however my submission method should be well considered. Matt mention the tool "Popcorn" and said some YouTube make use of this software. This could be something to look into.

Matt made clear that the coding for a site will not be accessed and won't affect my grade, however the quality of the site will. This means choosing to enrich my site with coding will improve my mark as it will allow me to have full advantage of the site.

I think a good starting point would be to have a look at digital series like Totally Amp'd and State of Syn which take advantage of transmedia synergy. Maybe some YouTube narratives that take advantage of the buttons available too. Lou and Ty mentioned bands that use transmedia to engage their audiences which I think sounded cool. Matt mentioned the "Why so serious" campaign which could be good for research.

One possible method of transmedia is fan-fiction, which I recall being very popular with animation and media icons. I know Naruto has a lot of fan-fiction, but also YouTubers Zoella and Pointlessblog have a lot of fan-fiction about them too.

If I am to work in a group this means each member needs to contribute forms of transmedia. Matt said if I was doing a Facebook page for a production, each member should have a page for a different part of the production and that there should not be a singular Facebook page.

Matt mentioned the term "Prosumers". When a consumer becomes the producer of a production, fan-fiction are good examples of this. Sometimes prosumers may make spin-offs of media formats.

We had a go today on collaborative software, as I had never discovered them before it was really good insight for myself. Padlet was good for sharing quick notes, but lacked being able to clearly differentiate the ideas. This would be a good software for when ideas are to be shared without feeling the person isn't going to be taken seriously I thought. Trello was another good software for making notes to share. It was pretty easy to navigate and didn't seem too difficult.

Another interesting point made today was the use of hashtags. Comical and inventive hashtags can sometimes being manipulated. An example that Ty mentioned was the #susanalbumparty This tag was created as #SusanAlbumParty but could also be read as #SusAnalBumParty

I have also been given the task to look into "Dopamine". The chemical released in the brain that relates to reward-motivated behaviour in mammals and humans.

Looking into blog sites are also important to see which one would best serve my production.

Things to do for next week are:
1. Write blog post about what blog site I have decided to use for my production and why
2. Write blog post about why video games are addictive
3. Look into examples of transmedia
A bonus task is to start looking into coding for website development.

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